- Repository URL:
- Plan de empresa; Condimentos; Especias; Plazas de Mercado; Pocket Share; Tamaño de Mercado; 658.11; Administración de empresas; Nuevas empresas; Administración de mercadeo; Administración de la producción; Administración de recursos humanos; Nuevas empresas::Aspectos Jurídicos; Administración financiera; Business plan; Seasonings; Spices; Market Square; Market Size; Nuevas empresas - aspectos jurídicos
thesis / dissertation description
The aim of this work is to develop a business plan for Natusazón Seasonings, in the field of Marketing, Production and Quality, Organization and Management, Tax Law and Financial. Natusazón is a company of natural seasonings and spices with no preservatives or artificial additives, that will focus its operations in the municipality of Barbosa located in the province of Velez in the department of Santander, which is composed of 20 municipalities. The products are distributed in the marketplaces of the top 12 municipalities in the province, considering that 100% of these has at least 1 market square and currently there is no company that distributes similar products and make presence in these places. The market size for the category of other seasonings in the Colombian pocket share in the month of June 2012 in the department of Santander was $ 3.389.902.790 which equals 3% of the total consumed monthly nationwide, of whichNatusazón wants to reach about 1% of market size which equals $ 33.899. 027 monthly. Finally, considering some studies done by the Centre for Food Innovation and the Chamber of Commerce on consumer trends in Colombia, as well as the research done by the entrepreneurial group, one can say that Condiments Natusazón has a potential business opportunity in the market Santandereano.