Universities’ mission and vision statements serve as public pronouncements of their purpose, ambition, and values. So what does analysis ...
Mission and Vision Statements of Universities Worldwide - A Content Analysis
- Citation data:
Documentos de Investigación. Facultad de Administración, ISSNe: 2463-1892 No. 152, (octubre de 2017), ISSN: 2463-1892
- Publication Year:
- Julián David Cortés-Sánchez
- Repository URL:
- Misión; Visión; Universidades; Análisis de contenidos; Educación superior; 378.107; Planificación educativa; Educación superior -- Planificación; Declaración de la misión; Planificación estratégica; Mission statements; Vision statements; Universities; Content analysis; Higher education
- Most Recent Tweet View All Tweets
- Most Recent Blog Mention
Mission and vision statements (MS and VS) are the most frequently used strategic planning tools. In the early 1980s, they were adopted by the higher education sector. Both tools are now crucial practices implemented in universities worldwide. Despite the broad literature on the topic, most of the results are restricted to national contexts and based on reduced samples with no open access digital data. This study used Voyant Tools to perform a content analysis of 338 MS and 291 VS from universities worldwide. The main results show a VS trend towards global influence, an overall push for research and teaching, an absence of quantitative elements, and no similarities between terms used by private firms and universities; MS tend to be longer than VS, but South American MS and VS tend to be longer and public universities focused on individuals (students) and private universities focused on processes (teaching).