Experiencias transmedia como clave en el aumento de ingresos en el sector de videos y video juegos

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reponame:Repositorio Institucional EdocUR

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Díez Guerrero, Cristina; Administrador de Negocios Internacionales
Facultad de administración; Universidad del Rosario
Experiencias transmedia; Estrategia; Sector video y videojuegos; YouTube; Bandai Namco; 658.049; Negocios internacionales; Videos; Videojuegos; Empresas internacionales; Transmedia experiences; Strategy; Video and video games
thesis / dissertation description
Transmedia storytelling or transmedia experiences have become a very important factor for companies in the entertainment sector, especially in the area of ​​video and video games. Due to the constant technological advance, the advance in the industry and the consumer demand, several companies have had to adapt their products or services to be able to be offered in different channels and platforms, so that the customer can have access to their products in an easier way. As a result, media strategies are a key factor in the pursuit of clients and increment in income.