- Repository URL:
- PROPAGANDA; POLITICA; COLOMBIA - POLITICA Y GOBIERNO - 2002-2006; COLOMBIA. PREDIDENTE (2002-2006 : URIBE VELEZ); CONSEJOS COMUNALES DE GOBIERNO; PODER POLITICO - COLOMBIA; PROPAGANDA POLITICA - COLOMBIA; POLICY; Colombia::Política y Gobierno; Colombia. Presidente (2002-2010 : Uribe Vélez); Consejos comunales de gobierno; Poder político::Colombia; Propaganda política::Colombia
thesis / dissertation description
The political project of former President Álvaro Uribe Vélez was presented as a historical novelty, articulated around the fight against terrorism and believed that was the only way effectively to the violence that had been generated in Colombia fifty years ago. The government"s political style and personal image of Álvaro Uribe Vélez marked a significant break with respect to their ancestors and other important political leaders of Colombia, as it was the idea that previous governments were characterized by an inability to deal with conflict armed. This development was reflected not only in policies and measures proposed and implemented since the beginning of his administration, but in a range of strategies to capture the attention of the media and the public support the government program in general and the policy of democratic security in particular. The communal councils of government held in the Vichada and Chocó departments during 2002 and 2006, affected the results of the 2006 presidential vote in favor of Alvaro Uribe Vélez. This is due to the political propaganda that made them the image of the president and the use of some special rules that allowed persuade the electorate. As can be seen, the community councils made special emphasis on the president"s endearing qualities: character, credibility, dynamism, charisma and leadership. The use of the 5 rules explained: use of pre-existing desires of the audience, appeal to emotions, emotions simplification, repetition of key themes and direct declarative statements eventually wanted to sell the president as a politician sui generis, with exceptional qualities as uniquely capable of addressing problems of authority and decision regions. It joined the emotional bond that always generated with the public, catalyzed its propaganda effect.