Proyecto de investigación : Vida y Muerte Empresarial, estudios empíricos de perdurabilidad, empresas perdurables saludables, Premio Empresario Colombiano al Año, Mariposa Lorenz, Caso: Productos Ramo S.A.

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instname:Universidad del Rosario

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Suarez Vásquez, Luisa Fernanda; Posada Gómez, Tatiana; Camacho Celis, Paola; Administrador de Empresas
Facultad de Administración; Universidad del Rosario
Perdurabilidad; Dirección; Gerencia; Internacionalización; Administración empresas; Perdurabilidad empresarial; Planificación empresarial; Planificación estratégica; Productos ramo s.a.; Perdurability; Direction; Management; Internationalization; ADMINISTRACIÓN EMPRESAS – COLOMBIA - – ESTUDIOS DE CASO; INTERNACIONALIZACIÓN - COLOMBIA – ESTUDIOS DE CASO; PERDURABILIDAD EMPRESARIAL – COLOMBIA – ESTUDIOS DE CASO; PLANIFICACIÓN EMPRESARIAL – ESTUDIOS DE CASO; PLANIFICACIÓN ESTRATÉGICA – ESTUDIOS DE CASO; PRODUCTOS RAMO S.A. – ESTUDIOS DE CASO
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thesis / dissertation description
The University of Rosario, with the Faculty of Administration, presented an annual ward, “Premio Mariposa de Lorenz”, to the most prominent businessman of the year, because of its strategic direction, the operational efficiency, the social responsibility and the business ethics. This award is made in order to recognize the durability of Colombian companies. For this research, has made an analysis of the Case – Productos Ramo S.A., company that in 2007 received the award- which had the purpose to study why this company had been the winner taking 3 disciplines of administration: the direction, the management and the internationalization, all conducted by business endurance. Some results show that “Productos Ramo S.A.” perdurance comes from its internal correlation throughout the years, specially supported by their clear value, principles, and politics that have made it the leader in the food sector.