Diseño de una herramienta para determinar el potencial de internacionalización empresarial

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instname:Universidad del Rosario

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Rippe Lopez, Lida Biviana; Administrador de Empresas
Escuela de Administración; Universidad del Rosario
658.401; Comercio; Competencia económica internacional::Investigaciones; Competitividad::Investigaciones; Crecimiento empresarial::América Latina; Crecimiento empresarial -- Colombia; América latina::Relaciones Económicas Internacionales; Colombia::Relaciones Económicas Internacionales; Competencia económica internacional -- Investigaciones; Competitividad -- Investigaciones; Crecimiento empresarial -- América Latina; América Latina -- Relaciones económicas internacionales; Colombia -- Relaciones económicas internacionales
thesis / dissertation description
In this Project we design a tool to determine the potential of internationalization of the company. Identifying the most important areas of an organization and evaluating them to be able to locate them within a scale. Different theories appear to develop the tool. The tool is applied to a Colombian SME that produces car windows. The solution of the tool is to be able to standardize all the defined areas and to be able to project them like a single system to be able to advance at the next level of internationalization. The Colombian companies need to compete in the global market to develop a practice and knowledge that will give an advantage and position in long term .