Análisis del problema de comunicación entre el gobierno de Juan Manuel Santos y la juventud, en el marco de los espacios y estrategias de participación y representación para los jóvenes (14-28 años) en Colombia

Citation data:

instname:Universidad del Rosario

Publication Year:
2014
Usage 330
Abstract Views 270
Downloads 60
Repository URL:
http://repository.urosario.edu.co/handle/10336/8953
Author(s):
Torres Pedraza, Julián Alejandro; Politólogo – Profesional en Ciencia Política y Gobierno
Publisher(s):
Facultad de Ciencia Política y Gobierno; Universidad del Rosario
Tags:
Comunicación Gubernamental; Plan de Medios; Comunicación; Estrategias de Comunicación; Juventud; Participación; Representación; Sistema Nacional de Juventud; 322; Participación ciudadana; Colombia::Política y Gobierno; Ciencia política; Communication; Governmental Communication; Media Plan; Communication Strategies; Youth; Participation; Representation; Youth National System; Colombia - Política y gobierno
thesis / dissertation description
The recent history of Colombia reflects a development in the institution of scenarios of participation and representation for the youth. However the current situation is based on a problem of communication between the government of Juan Manuel Santos and the youth. One of the reason of the problem is the lack of a media plan; the implication of the project is set in order to create an alternative solution based on a diagnostic investigation about the communication problems between the national government and youth, analyzing the factors that determine such failure in communication processes. The solution of this problem will ensure the participation and representation of the youth in different national, regional and local levels, understanding their role as future leaders of the country.