Proceso de Internacionalización de Grupo Azmoda con paises de acuerdos comerciales Vigentes

Citation data:

instname:Universidad del Rosario

Publication Year:
2014
Usage 260
Abstract Views 260
Repository URL:
http://repository.urosario.edu.co/handle/10336/9974
Author(s):
Amaya Arias, Valeria Juliana; Giraldo Gomez, Adrian Ferney; Marín Ordoñez, Juan Sebastian; Administrador de Negocios Internacionales
Publisher(s):
Facultad de administración; Universidad del Rosario
Tags:
Internacionalización; Exportación; Confecciones; Logística; PYMES; Producción; Mercado; 658.4; Administración de empresas; Grupo Azmoda; Industria de los textiles; Pequeña y mediana empresa. PYME; Mercadeo; Internationalization; Export; Logistics; Production; Market; SMEs; Channels; Grupo azmoda; Pequeña y mediana empresa. pyme
thesis / dissertation description
Now a days the textile industry has many competitors due to the history that the industry has developed through the years. Colombia is considered as one the best countries for manufacture of textiles in South America, this has created the necessity to explore new markets and face new challenges. This research contains some qualitative and quantitative analysis that allows the making-decisions of entrepreneurs that want to explore new international markets; through logistical, economic, social, and market research analysis it will drop some ideas of how to make a internationalization process, doing research of costs of exportation and trade agreements knowing what is the target market and its needs.