Are We Out of the Woods Yet? How Democrats and Progressives Need to Rethink their Message Framework

Publication Year:
2017
Usage 131
Downloads 103
Abstract Views 28
Repository URL:
https://repository.usfca.edu/thes/220
Author(s):
Feuerborn, Lauren E
Tags:
Democrats; messaging; progressives; organizing; strategy; American Politics; Political Theory
thesis / dissertation description
The aftermath of the election revealed that the Democratic Party made critical errors and had structural issues that made executing our messaging more difficult. The Democratic Party needs to return to a set of principles that prioritizes all people and their wellbeing to win elections. What do Democrats and progressives need to fix so they can deliver better messages? To better understand the dynamics that impact the Democratic Party’s capacity to create messaging I believe one must look at the relationship between the Democratic Party as an institution and the art of political messaging. The research of this paper focuses on how we measure voter sentiment, how we identify who our voters are and how our organizing philosophy impacts our message. The Democratic party and candidates need to commit to long term investments in technology and staff, a different organizing strategy, broad representation in candidates and leadership. We will be a stronger party, capable of enacting a progressive policy agenda if we can learn from the past, correct our mistakes and commit to a new operational and structural changes to our party.