National Image as a Factor in the Competitiveness of the Czech Republic

Citation data:

Proceedings of the 6th European Conference on Management Leadership and Governance, Page: 417-420

Publication Year:
2010
Usage 236
Abstract Views 236
Repository URL:
http://publikace.k.utb.cz/handle/10563/1001738; http://hdl.handle.net/10563/1001738
Author(s):
Vodáková, Michaela
Publisher(s):
Academic Conferences and Publishing International (ACPI)
Tags:
globalization; competitiveness; image; brand; Czech firms
conference paper description
This article is focused on creating a positive national image as one of the competitiveness factors of Czech products. There is no question the image of any product is from the perspective of the country of origin important beyond doubt. Many products and services in the world are very similar if not identical. In today's globalized world image is a different and important factor to succeed in competing the "battle" of potential customers, investors and tourists. For Czech companies as well as companies of other countries of the former Eastern block, this trend is essential.