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Vodáková, Michaela
Academic Conferences and Publishing International (ACPI)
globalization, competitiveness, image, brand, Czech firms
conference paper description
This article is focused on creating a positive national image as one of the competitiveness factors of Czech products. There is no question the image of any product is from the perspective of the country of origin important beyond doubt. Many products and services in the world are very similar if not identical. In today's globalized world image is a different and important factor to succeed in competing the "battle" of potential customers, investors and tourists. For Czech companies as well as companies of other countries of the former Eastern block, this trend is essential.

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