Performance if Tourism in the Czech Republic

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Finance and Performance of Firms in Science, Education and Practice 2015, Page: 1583-1596

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Tučková, Zuzana; Jurigová, Zuzana; Palatková, Monika
Univerzita Tomáše Bati ve Zlíně (UTB); Tomas Bata University in Zlín
tourism; competitiveness; outbound; inbound; Czech Republic; performance
conference paper description
The growing living standards of people along with the value of leisure time have caused that tourism has become a matter of a wider range of people. It has become one of the most dynamic and fastest growing industries and compared to industries such as automobile or chemical industry, area of tourism can be perceived at the same level. Its development is often associated with the economic growth, development of transport, infrastructure, growing living standards along with the related motivation to travel. Not only for these reasons is tourism taken as a key element of the national economy. It touches a number of sectors and through these sectors it penetrates to a variety of human activities. Vital role of tourism resides in its influence on region since it affects the flow of investment, job creation and it increases the qualification of workforce along with promotion of business activities. For these reasons, managers and stakeholders have to quantify performance and competitiveness of tourism in each destination in order to make it sustainable for future business activities. The purpose of this conference paper is to assess the above mentioned position of tourism by economic factors within the Czech Republic. Though, the paper investigates the performance of tourism in the Czech Republic through selected economic indicators. These economic indicators do not only describe performance of tourism in the Czech Republic but moreover they should give an insight into the relevance of the tourism industry in the Czech Republic and its overall position.