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<a href="https://plu.mx/plum/a/?doi=10.1108%2Fimds-12-2020-0741" data-popup="right" data-size="large" class="plumx-plum-print-popup" data-site="plum" data-hide-when-empty="true">A meta-analysis of consumer innovation resistance: is there a cultural invariance?</a>

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