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Consumer Engagement and Roles for Sustainable Textiles

Sustainable Textile and Fashion Value Chains: Drivers, Concepts, Theories and Solutions, Page: 237-253
2020
  • 2
    Citations
  • 0
    Usage
  • 23
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

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Book Chapter Description

The purposes of this research are to understand the manner of consumer engagement in different phases of textile value chain, to examine if the traditional manner of engagement is detrimental to the sustainability of environment, and to identify those consumer choices that can uphold sustainable textiles. In this qualitative study, the current literature about the consumers’ involvements and roles in the textile value chain has been explored. This paper finds that consumers primarily involve in three stages of the textile value chain namely pre-consumption buying decision, in-consumption product care, and post-consumption disposal habits. The study reveals that, in general, the habit of overconsumption, and, in particular, the overconsumption of cheap, low-quality, non-durable fast fashion products distress the environmental sustainability. During consumption, certain ways of washing, drying, and pressing, and after consumption, indiscriminate throwing away of clothing are the other practices that cause depletion of resources and mounting landfills. This research presents the benefits of buying slow fashion products, sustainable ways of product care, and virtuous practices of reuse and recycling. Findings of this study may play a role in promoting sustainable textiles by developing consumer awareness and knowledge.

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