The Role of Senior Management in Disseminating a Culture of Quality in Higher Education Institutions

Most institutions of higher education in the Arab world strive to spread and apply a culture of quality, and some even strive to be world-class universities of high repute. This study seeks to provide conceptual and theoretical input on both management style and quality culture. It emphasizes the significance of a culture of quality in higher education institutions, analyzes managerial behavior, and considers how technology might help spread and promote a culture of quality. The study used a descriptive approach to identify management patterns in management scientists’ theoretical thoughts, which aids in the dissemination of a culture of quality and describes the theoretical side of a culture of quality. The study came to the conclusion that the democratic governance paradigm is best suited for spreading and putting into practice a culture of quality. It gives members of the institution the chance to take part, contribute, and assume responsibility, provided that the institution’s educational environment is supportive of doing so. The findings demonstrate how the adoption of technology to foster a culture of quality is reflected in educational institutions’ capacity to adapt to changes in their internal and external environments as well as in the productivity and creativity of their employees, thereby assuring their continuation.