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Thematic Modeling of Professional Communication Practices of Helping Specialists

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN: 1611-3349, Vol: 13957 LNCS, Page: 441-452
2023
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  • Citations
    1

Conference Paper Description

The paper examines the content and structure of professional communicative practices of helping specialists in digital professional communities, and also identifies psychological influence techniques used to manage interaction with the audience. A platform with profiles of psychologists offering their services was selected for the study. With the help of parsing methods, all the specialists' questionnaires were saved. Further, thematic modeling was carried out using LDA methods. 10 main topics and 55 unique terms describing the content of the professional discourse of helping specialists were identified. As a result, the components of the communicative strategy of using digital resources were evaluated: the presence of professional vocabulary, basic terminology, descriptions of transformational techniques, the presence of a product image, an image of the result, a description of the target audience, the presence of suggestive manipulative technologies. The model of monitoring the professional digital community as a whole, the possibilities of the platform for implementing elements of the communicative strategy of specialists were also described.

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