Synergy for digital transformation: Person’s multiple roles and subject domains integration

This paper describes the model of citizens and more generally any person engagement in Digital Transformation processes. Essential barriers that governments, business and people face and should be ready to overcome in the Digital Era are examined. The two-level model of person involvement in the Digital Transformation based on an increase in person’s motivation for acquiring additional competences and participation in the Transformation is suggested. This motivation is ensured by the synergy of person’s multiple roles and subject domains integration. Successful methods and practices in areas of integrated using information about children’s healthcare and education in Russia, the UK, and Canada are presented in evidence of possibility to gain valuable synergy achieved even at the first level of involvement. The schematic chart of the person’s Private Virtual Workplace and interactions in the Digital Society is presented for the second level of person involvement model realization.