Visual Impact: Web Analysis of Hill Stations in North India for Tourism Promotion
Lecture Notes in Electrical Engineering, ISSN: 1876-1119, Vol: 1231 LNEE, Page: 205-221
2024
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Conference Paper Description
This study delves into the crucial role of visual elements in destination marketing. Focusing on hill stations in North India, i.e., Uttarakhand and Himachal Pradesh, the research conducts a comprehensive analysis of state Web information to assess the effectiveness of visual content in attracting and engaging potential tourists. By scrutinizing the interplay of imagery and textual information, the study aims to provide insights into the strategies employed by state authorities in promoting these destinations. The findings of this analysis offer valuable insights for enhancing the visual appeal and promotional effectiveness of online platforms in the tourism sector. This research contributes to the broader discourse on leveraging visual elements for destination marketing, with particular emphasis on the unique context of North Indian hill stations.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85214118974&origin=inward; http://dx.doi.org/10.1007/978-981-97-5227-0_20; https://link.springer.com/10.1007/978-981-97-5227-0_20; https://dx.doi.org/10.1007/978-981-97-5227-0_20; https://link.springer.com/chapter/10.1007/978-981-97-5227-0_20
Springer Science and Business Media LLC
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