Impact of Artificial Intelligence Technologies on Marketing Performance
Contributions to Management Science, ISSN: 2197-716X, Vol: Part F1640, Page: 49-60
2023
- 12Citations
- 11Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Book Chapter Description
This research aims to test the impact of artificial intelligence technologies on marketing performance. Customers of commercial banks in Jordan are the study population. A convenience samples was used to collect the study data. The final sample of the study consisted of (401) answers. Statistical package (SPSS), moreover to the (AMOS) program used to test hypotheses. The results showed an impact of artificial intelligence on the marketing performance. The study recommended managers to promote the use of artificial intelligence technologies, which helps and facilitates the completion of services provided to customers, as the use of these technologies increases customer satisfaction with the performance of banks.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85178937679&origin=inward; http://dx.doi.org/10.1007/978-981-99-6101-6_4; https://link.springer.com/10.1007/978-981-99-6101-6_4; https://dx.doi.org/10.1007/978-981-99-6101-6_4; https://link.springer.com/chapter/10.1007/978-981-99-6101-6_4
Springer Science and Business Media LLC
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