The effect of green vision and green training on voluntary employee green behavior: the mediating role of green mindfulness

Given the long-term consequences of environmental destruction, companies are increasingly focused on improving their environmental performance. An employee’s actions significantly impact a company’s environmental performance. Therefore, enhancing employee motivation to voluntarily engage in green behaviors is crucial. This study sought to create a model to evaluate the factors affecting voluntary employee green behavior (VEGB). The model focused on assessing the influence of green vision and green training, with green mindfulness serving as a mediating factor. Data were collected from manufacturing companies across several industrial regions and various sectors in six provinces of the country, using standard questionnaires between January and May 2023. Data analysis was conducted using Smart PLS, utilizing the partial least squares method for structural equation modeling (SEM). The results confirmed all the proposed relationships within the model. A key finding of this research is the mediating role of green mindfulness in the relationship between green vision, green training, and voluntary employee green behavior (VEGB). The direct effect of green mindfulness on VEGB was also investigated and validated. Notably, these relationships have not been explored in previous studies. Our findings can assist policymakers and managers in fostering a shared green vision within organizations, while educating employees on environmental issues to create a unified perspective. This, in turn, enhances green mindfulness and increases the willingness of employees to participate in voluntary green activities.