‘Isn’t It a Bit Rough?’ – Vietnamese Audience Reception of Wrist-grabbing in Korean Television Dramas, Feminist Consciousness, and Fantasy

Over the past two decades, Korean television drama (K-drama), which stands at the forefront of the Korean Wave, the popularisation of South Korean pop culture worldwide, has raised controversy over male characters’ sexist and patriarchal behaviours. At the centre of such controversy is the trope of wrist-grabbing, characterised by a man’s attempt to grasp a woman’s wrist to drag her to another place and force a conversation. Previous studies about international fans have revealed strong disapproving reactions, especially from feminist-identified viewers. This article on Vietnamese audience reception showed variations: some enjoyed wrist-grabbing, some condemned the act, while others exhibited ambivalence. These varied responses expose many influencing factors: Confucian-inflected patriarchal values, feminist discourses, lived experiences, and suspension of disbelief in media consumption. This analysis of the audience readings of fiction reveals some truth about gender politics in Vietnam, including a certain level of patriarchal celebration and weak feminist consciousness. The article contributes to contemporary Vietnamese studies, gender studies, research of the Korean Wave, and media audience research.