Strategic marketing capacities for climate change resilience: A framework for business-to-business sectors
Climate Risk Management, ISSN: 2212-0963, Vol: 48, Page: 100700
2025
- 2Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Captures2
- Readers2
Article Description
This study examines business-to-business (B2B) marketing capabilities about climate change and aims to fill gaps in the strategic marketing literature. Using a grounded theory approach and conducting in-depth interviews with B2B company executives in Iran, three key capabilities were identified: climate capacity building, communication catalyst, and Climatic Greenism. Climate capacity building focuses on risk awareness and strengthening infrastructure, communication catalyst focuses on mobilizing sustainable narratives and engaging with stakeholders, and Climatic Greenism emphasizes supply chain innovation and product development. Findings suggest that these capabilities synergistically contribute to strengthening the resilience and sustainability of companies. This research adds to the scientific discourse on B2B marketing and climate change. It provides practical insights to help B2B companies, especially in developing countries, adapt their strategies to environmental conditions and ensure sustainable performance.
Bibliographic Details
Elsevier BV
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