PlumX Metrics
Embed PlumX Metrics

Plating for health: A cross-cultural study of the influence of aesthetics characteristics on food evaluation

International Journal of Gastronomy and Food Science, ISSN: 1878-450X, Vol: 33, Page: 100785
2023
  • 1
    Citations
  • 0
    Usage
  • 14
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Article Description

The global increase in obesity rates has prompted the implementation of numerous nutritional policies and interventions aimed at improving dietary habits. This study proposes an innovative approach that can guide future research on promoting dietary health. Specifically, the present study investigates the impact of plating aesthetics on the evaluation of healthy and unhealthy foods by consumers from Eastern and Western cultural backgrounds. The study collected valid data from 181 Chinese participants and 177 participants from the USA. The results indicated that both Easterners and Westerners agreed that the healthy foods plated with classical aesthetics appeared healthier than those plated with expressive aesthetics. Furthermore, for healthy foods, Western participants expected classical aesthetics plating as tastier than expressive plating, whereas Eastern participants expected expressive aesthetics plating to be tastier than classical plating. In conclusion, the results suggest that the type of plating aesthetics can influence consumers’ evaluation of different foods, and this evaluation differs depending on cultural background. Thus, aesthetic plating may be an ally in the worldwide promotion of healthy eating when combining healthy food with an aesthetic plating design that maximizes food enjoyment for multicultural groups.

Provide Feedback

Have ideas for a new metric? Would you like to see something else here?Let us know