Digital technology deployment and firm resilience: Evidence from the COVID-19 pandemic
Industrial Marketing Management, ISSN: 0019-8501, Vol: 105, Page: 190-199
2022
- 72Citations
- 206Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Article Description
Although many firms are aggressively deploying diverse digital technologies (DTs) at inter- and intra-organizational levels, not all firms have achieved the anticipated resilience, especially in the face of supply chain disruptions caused by “black swan” events such as the COVID-19 pandemic. To demystify this phenomenon, we draw on the asset orchestration perspective to investigate how breadth (i.e., the scope) and depth (i.e., the scale) of DT deployment influence a firm's resilience to supply chain disruptions. Survey data from 162 Chinese manufacturing firms show that the depth of DT deployment exerts a positive effect on firm resilience. Interestingly, the breadth has a non-significant effect on firm resilience. Moreover, while the breadth and depth of DT deployment both enhance supply chain coordination, supply chain coordination mediates only the relationship between DT deployment depth and firm resilience. Finally, market acuity positively moderates the relationship between supply chain coordination and firm resilience. We contribute to the literature by providing new theoretical explanations for the inconsistency in the reported relationship between technology deployment and resilience. Our study also helps firms reevaluate their DT deployment.
Bibliographic Details
http://www.sciencedirect.com/science/article/pii/S0019850122001328; http://dx.doi.org/10.1016/j.indmarman.2022.06.002; http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85132323296&origin=inward; https://linkinghub.elsevier.com/retrieve/pii/S0019850122001328; https://dx.doi.org/10.1016/j.indmarman.2022.06.002
Elsevier BV
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