Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants
Journal of Agriculture and Food Research, ISSN: 2666-1543, Vol: 10, Page: 100399
2022
- 14Citations
- 124Captures
- 1Mentions
Metric Options: Counts1 Year3 YearSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Most Recent News
Reports on Agriculture and Food Research Findings from Sam Higginbottom University of Agriculture Provide New Insights (Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing ...)
2022 DEC 13 (NewsRx) -- By a News Reporter-Staff News Editor at Daily Marketing News -- Data detailed on agriculture and food research have been
Article Description
The present study examines the role of brand, store, processing technology, packaging, country of origin, product information, and advertising in the shopping and consumption of convenience food. A structured questionnaire was used to collect data from 501 consumers across four cities of India, including students and in-service personnel from universities and the corporate sector. Confirmatory factor analysis and structural equation modeling were used for data analysis. Cronbach's alpha, factor loading, composite reliability, average variance extracted, and inter-correlation estimates revealed good reliability of constructs and items of each construct, as well as confirmed convergent and discriminant validity of the measurement model. Confirmatory factor analysis revealed that measurement and structural models fit well with the data. The standardized estimates of the structural model indicated that brand image was the most crucial determinant which drives consumers towards convenience food choice, followed by product information, store image, advertising, packaging quality, and processing technology. Country of origin was not associated with purchase intention and consumption of convenience food.
Bibliographic Details
http://www.sciencedirect.com/science/article/pii/S2666154322001326; http://dx.doi.org/10.1016/j.jafr.2022.100399; http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85138137325&origin=inward; https://linkinghub.elsevier.com/retrieve/pii/S2666154322001326; https://dx.doi.org/10.1016/j.jafr.2022.100399
Elsevier BV
Provide Feedback
Have ideas for a new metric? Would you like to see something else here?Let us know