Green marketing innovation and sustainable consumption: A bibliometric analysis
Journal of Cleaner Production, ISSN: 0959-6526, Vol: 361, Page: 132290
2022
- 73Citations
- 441Captures
Metric Options: Counts1 Year3 YearSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
This comprehensive analysis of 1121 research and review articles published in 462 journals listed in the Scopus and Web of Science databases during 1990–2021 provides measurable and meaningful insights into research trends in sustainable consumption and green marketing innovation. Results confirm that the literature on the above field has been on the rise, particularly since 2015. The average publication per year is 4.11 and the average citation per document is 32. So far, 2628 authors from 66 countries have been contributing to the sustainable consumption and green marketing innovation research. China is the leader with 214 publications followed by Spain (76), and USA (62). Our analysis shows aspects like eco-tourism, sustainable and innovative marketing techniques, and green labelling are increasingly getting importance. Further, areas that require future research include waste material disposal, green product certification, and aggregating sustainable purchases across product categories. Therefore, international cooperation and collaboration among nations and research institutions should be advanced with a special focus on designing innovative green marketing techniques to foster sustainable consumerism.
Bibliographic Details
http://www.sciencedirect.com/science/article/pii/S0959652622018947; http://dx.doi.org/10.1016/j.jclepro.2022.132290; http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85130486838&origin=inward; https://linkinghub.elsevier.com/retrieve/pii/S0959652622018947; https://dx.doi.org/10.1016/j.jclepro.2022.132290
Elsevier BV
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