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Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory

Journal of Retailing and Consumer Services, ISSN: 0969-6989, Vol: 76, Page: 103544
2024
  • 16
    Citations
  • 0
    Usage
  • 137
    Captures
  • 1
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    16
  • Captures
    137
  • Mentions
    1
    • News Mentions
      1
      • News
        1

Most Recent News

Report Summarizes Retailing Study Findings from Shenzhen University (Identifying the Motivating Factors To Promote Socially Responsible Consumption Under Circular Economy: a Perspective From Norm Activation Theory)

2024 JAN 05 (NewsRx) -- By a News Reporter-Staff News Editor at Economics Daily Report -- Research findings on Retailing are discussed in a new

Article Description

Businesses have started to green-transform linear production operations by adopting innovative, responsive, and disruptive approaches under the circular economy. This transition requires appreciation and high acceptance by consumers to promote circular products for steady sustainable production and societies. The current study proposes dynamic socio-psychological, motivational, and contextual factors grounded in norm activation theory to investigate the consumers’ cognitive positioning to buy circular products. The empirical results are based on 994 consumer responses from China. The study supports the path suggested by norm activation theory, where alternative routes along with additional contextual factors significantly explain circular product buying. Environmental CSR initiatives, perceived consequences, and consumer green innovativeness significantly influence personal norms and green self-identity. Personal norms explain circular product buying more than green self-identity from the proposed paths. Green values strengthen the relationship between personalnormsm, green self-identity, and circular product buying. The study provides emphasizes to incorporate identity based activators along with ethical activators. Practical insights are provided for businesses promoting responsible consumption under the circular economy.

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