Piloting a co-created local and alternative food network involving professional buyers in Norway: Forces and tensions influencing viability

We can obtain knowledge about how sustainability transitions can take place through experimenting with niche-activities. An alternative food network (AFN) called Green Parallel was co-created through action research in an agri-food living lab and was piloted in 2019 and 2020. The purpose was to contribute to more organic produce in localized food systems and improve communication between producers and professional buyers (e.g. specialty stores, restaurants, chain retails, private and public canteens) in the Vestfold region in Norway. This paper analyses the occurring forces and tensions that support or hinder the viability of the AFN. The methods of data collection were interviews, reflection notes and participants’ notes from the participatory processes. We utilized perspectives from field theory and institutional economy to understand individual behaviors in relation to internal and external forces and tensions in a multi-level perspective (MLP). A strong supportive force was the initial motivation participants in Green Parallel had to collaborate. In addition, we identified seven forces and tensions affecting the viability of Green Parallel. These forces and tensions worked through complex interdependencies within individuals and actor types and across actor types, as well as across internal and external niche spans. The study can inform further development of organic and local agri-food systems.