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A decade of social media in public relations research: A systematic review of published articles in 2010–2020

Public Relations Review, ISSN: 0363-8111, Vol: 48, Issue: 1, Page: 102154
2022
  • 24
    Citations
  • 0
    Usage
  • 108
    Captures
  • 0
    Mentions
  • 139
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    24
    • Citation Indexes
      24
  • Captures
    108
  • Social Media
    139
    • Shares, Likes & Comments
      139
      • Facebook
        139

Article Description

Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

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