The unicorn match: Consumer mindset and the adoption of disruptive models
Technological Forecasting and Social Change, ISSN: 0040-1625, Vol: 209, Page: 123734
2024
- 10Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Captures10
- Readers10
- 10
Article Description
Consumer response to the adoption of business models that involve disruptive innovations has been presented as an important and emerging issue for the marketing area. It is not clear, however, how to achieve the adhesion of a critical mass of consumers that allows the exponential growth necessary for the success of this type of business. Aiming to fill this gap, this article's purpose is to investigate what underlies consumer adoption of disruptive business models and opens up key research avenues for predicting the adoption of this type of innovation by addressing a new perspective that considers consumer mindsets as part of the process. The result indicates that mindset influences the adoption of models with this type of innovation and has major implications for marketing strategies. Based on the identification of the mindset of a new consumer profile, which is more likely to adopt certain business models with radical innovations, and the creation of new scales and ways of measuring this mindset, this paper presents practical and conceptual contributions on consumer adoption of business models with radical innovations.
Bibliographic Details
Elsevier BV
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