On the competition between Video OTT platforms vs Traditional TV: A niche case study in Greece
Telematics and Informatics Reports, ISSN: 2772-5030, Vol: 16, Page: 100166
2024
- 1Citations
- 1Mentions
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
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National and Kapodistrian University of Athens Researchers Broaden Understanding of Telematics and Informatics (On the competition between Video OTT platforms vs Traditional TV: A niche case study in Greece)
2024 DEC 09 (NewsRx) -- By a News Reporter-Staff News Editor at Information Technology Daily -- Investigators publish new report on telematics and informatics. According
Article Description
This paper examines the competition between Traditional TV and Video OTT platforms in Greece. Niche theory has been adopted to measure users’ gratification fulfilled by TV and Video OTTs, the competitive superiority of each medium, and the similarity between the two media across seven aspects of gratification. The results of an online survey conducted between February and October 2022, which collected a total of 508 responses, suggest that streaming TV exhibits a comparative advantage over Traditional TV in several dimensions of gratification, apart from information and financial benefits. Additionally, the survey revealed that Video OTTs and Traditional TV showed comparable levels of similarity concerning ease of use, convenience, and information, indicating that users perceived both media to be similarly accessible, user-friendly, and informative. Furthermore, the survey's findings suggest that Video OTT platforms are perceived to be superior to Traditional TV in terms of relaxation, where they scored the highest compared to all other dimensions.
Bibliographic Details
Elsevier BV
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