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Customer satisfaction scores: New models to estimate the number of fake reviews

Tourism Management, ISSN: 0261-5177, Vol: 106, Page: 105030
2025
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Article Description

In this paper we develop new models for the distribution of customer satisfaction scores. This leads to new approaches for estimating the number of fake reviews in empirical data. Modifications of the basic model are presented that account for the propensity of extreme positive and negative reviews, and a potential lack of engagement on the part of reviewers. Further work to incorporate price and cultural effects is proposed.

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