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The role of trust, expectation, and deception when buying organic animal products

Animal Frontiers, ISSN: 2160-6064, Vol: 13, Issue: 1, Page: 40-47
2023
  • 3
    Citations
  • 0
    Usage
  • 22
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    3
    • Citation Indexes
      3
  • Captures
    22

Article Description

• Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.

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