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Commentary – The ServCollab Perspective on Elevating Human Experience

Journal of Services Marketing, ISSN: 0887-6045, Vol: 36, Issue: 7, Page: 873-876
2022
  • 11
    Citations
  • 0
    Usage
  • 9
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Article Description

Purpose: This commentary describes ServCollab’s perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human well-being. Design/methodology/approach: This commentary is based on ServCollab’s pioneering approach to building a serving humanity logic and growing service research capacity to work on the hardest service systems problems humanity faces. Findings: ServCollab’s ongoing efforts to Elevate the Human Experience are described. First, ServCollab seeks to develop a serving humanity logic. Second, ServCollab seeks to coalesce divergent perspectives on service. Third, ServCollab seeks to build a serving humanity movement capable of addressing complex service systems problems. Practical implications: Practical ideas are offered for serving humanity through collaboration. Social implications: Because human life depends on service systems, this ServCollab commentary has broad application to all human experience. Originality/value: This commentary offers a unique approach to building collaborative service research projects capable of addressing service inclusion, service language and climate change.

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