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Saving the festival feeling: Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic

Strategic Direction, ISSN: 0258-0543, Vol: 39, Issue: 8, Page: 12-13
2023
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Review Description

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Edinburgh Festivals was able to survive the COVID-19 pandemic through innovation and resilience building, whilst taking time to consider how to build a sustainable footing on which to build that benefits both the local communities, contributors, and the customers. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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