Cyborgs for strategic communication on social media
Big Data and Society, ISSN: 2053-9517, Vol: 11, Issue: 1
2024
- 20Captures
- 1Mentions
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Captures20
- Readers20
- 20
- Mentions1
- News Mentions1
- News1
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Studies in the Area of Coronavirus Reported from Carnegie Mellon University (Cyborgs for strategic communication on social media)
2024 FEB 01 (NewsRx) -- By a News Reporter-Staff News Editor at NewsRx Life Science Daily -- A new study on coronavirus is now available.
Article Description
Social media platforms are a key ground of information consumption and dissemination. Key figures like politicians, celebrities, and activists have leveraged on its wide user base for strategic communication. Strategic communications, or StratCom, is the deliberate act of information creation and distribution. Its techniques are used by key figures for establishing brand and amplifying messages. Automated scripts are used on top of personal touches to effectively perform these tasks. The combination of automation and manual online posting creates a Cyborg social media profile, which is a hybrid between bot and human. In this study, we establish a quantitative definition for a Cyborg account, an account that is detected as bot in one time window, and identified as human in another. This definition makes use of frequent changes in bot classification labels and large differences in bot likelihood scores to identify Cyborgs. We perform a large-scale analysis across over 3.1 million users from Twitter collected from two key events, the 2020 Coronavirus pandemic and the 2020 US Elections. We extract Cyborgs from two datasets and employ tools from network science, natural language processing, and manual annotation to characterize Cyborg accounts. Our analyses identify Cyborg accounts are constructed for strategic communication uses, have a strong duality in their bot/human classification and are tactically positioned in the social media network, aiding these accounts to promote their desired content. Cyborgs are also discovered to have long online lives, indicating their ability to evade bot detectors, or the graciousness of platforms to allow their operations.
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