Semiótica de la imagen: símbolos, marcas y significación (Semiotics of the Image: Symbols, Brands, and Signification)

In the face of contemporary visual culture evolution, semiotics of the image, as a discipline and domain, evolves accordingly. This trend epitomizes a series of improvements in visualization technologies so as to create new images that represents the explosive variation of cultural expression worldwide. Cultural semiotics in general and the semiotics of the image in particular seizes on the progress achieved by biosemiotics, a field that dredges up the unevenness of Nature as an immense book of signs. From the works of F. de Saussure and C. S. Peirce onwards, we are able to expound and interpret the relation between signifier and signified in a myriad of signification objects. This paper retakes the main concepts that encompasses the semiotics theory and the principles of semiotic meaning making and also offers a reflection about the subject matter in connection with U. Eco´s statements and linkages with the philosophy of language.