What is Netflix playing at? Content convergence through video games in its multi-stage strategy
Revista de Comunicacion, ISSN: 2227-1465, Vol: 21, Issue: 2, Page: 115-134
2022
- 2Citations
- 11Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Article Description
The results reflect that in these first months, the games offered are aimed to provide light entertainment and reinforce the value of the Netflix subscription, even if the games are gradually oriented towards a transmedia logic or serve to reinforce other content on the platform. In addition, the new data Netflix receives from its subscribers when they view content on the platform and their interaction with the new content could be an important asset for the future of the company.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85139319119&origin=inward; http://dx.doi.org/10.26441/rc21.2-2022-a6; https://revistadecomunicacion.com/article/view/2925; http://www.scielo.org.pe/scielo.php?script=sci_arttext&pid=S1684-09332022000200006&lng=en&tlng=en; http://www.scielo.org.pe/scielo.php?script=sci_abstract&pid=S1684-09332022000200006&lng=en&tlng=en; http://www.scielo.org.pe/scielo.php?script=sci_arttext&pid=S1684-09332022000200006; http://www.scielo.org.pe/scielo.php?script=sci_abstract&pid=S1684-09332022000200006; https://dx.doi.org/10.26441/rc21.2-2022-a6
Universidad de Piura
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