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Importance of the professional of the information in the direction of communication in organizations

Profesional de la Informacion, ISSN: 1699-2407, Vol: 25, Issue: 2, Page: 272-278
2016
  • 11
    Citations
  • 0
    Usage
  • 76
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Article Description

The importance of the informaton professional in the communicaton management department of organizatons is discussed. The need to integrate an informaton specialist within the communicaton team is essental; either hired from outside the organizaton or trained from within. Communicaton management is no longer limited to a press department handling press releases, but is instead a comprehensive communicaton management effort dealing with internal and external relatons; and policies about intangible assets like reputaton, image, and value creaton through brand. In this artcle we review the tasks that are demanded by companies of their communicaton departments and compare them with the skills of informaton professionals. This job requires a cross-fertlizaton effort and a task map is used to illustrate how informaton professionals can perform in the communicaton area.

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