Fuzzy AHP and fuzzy TOPSIS methods of analysing online impulsive buying of organic food: A cognitive-affective decision-making perspective
Journal of Intelligent and Fuzzy Systems, ISSN: 1875-8967, Vol: 46, Issue: 4, Page: 7823-7838
2024
- 25Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Captures25
- Readers25
- 25
Article Description
Buying decisions are influenced by a variety of factors that can give rise to impulsive, unplanned, or even irrational purchases. Research has examined the motivational factors that foster organic food consumption, but no study has explored the relative weights of these factors and whether their effects vary depending on the type of food. This study adopted the cognitive-affective perspective to examine the antecedents of online impulsive buying of organic food using a sample of 452 consumers living in Baghdad, Iraq. The fuzzy AHP and fuzzy TOPSIS methods were used to rank five organic food alternatives. The results revealed that the effects of cognitive factors on organic food purchases differ from those of affective factors.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85193746561&origin=inward; http://dx.doi.org/10.3233/jifs-237400; https://www.medra.org/servlet/aliasResolver?alias=iospress&doi=10.3233/JIFS-237400; https://dx.doi.org/10.3233/jifs-237400; https://content.iospress.com:443/articles/journal-of-intelligent-and-fuzzy-systems/ifs237400
SAGE Publications
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