Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?
Frontiers in Psychology, ISSN: 1664-1078, Vol: 12, Page: 676086
2021
- 5Citations
- 66Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Citations5
- Citation Indexes5
- Captures66
- Readers66
- 66
Article Description
Design-driven innovation has become the source of the third-dimensional innovation driving force behind technology and outside the market, aiming to explore breakthrough innovation in product semantics for Internet products. This research tries to define the concept of product semantics and construct a consumer purchase decision model for Internet products with product semantic perception as the antecedent variable. In addition, how product semantics could stimulate consumers' expected regret and impulse purchase for Internet products is explained. The research finds that product semantic perception significantly affects consumers' expected inaction regret, which promotes their impulse purchase intention for Internet products; and expected inaction regret partially mediates between product semantic perception and impulse purchase intention. Self-control ability of consumers negatively moderates the relationship between their expected inaction regret and impulsive purchase intention for Internet products. Thus, the “non-use function” design of product semantics can effectively meet and lead the spiritual and cultural needs in hedonistic Internet shopping for consumers.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85114345896&origin=inward; http://dx.doi.org/10.3389/fpsyg.2021.676086; http://www.ncbi.nlm.nih.gov/pubmed/34497555; https://www.frontiersin.org/articles/10.3389/fpsyg.2021.676086/full; https://dx.doi.org/10.3389/fpsyg.2021.676086; https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.676086/full
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