Uncovering Key Factors That Drive the Impressions of Online Emerging Technology Narratives
Information (Switzerland), ISSN: 2078-2489, Vol: 15, Issue: 11
2024
- 2Mentions
Metric Options: Counts1 Year3 YearSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Mentions2
- Blog Mentions1
- Blog1
- News Mentions1
- 1
Most Recent News
Studies from Cardiff University Provide New Data on Information Technology (Uncovering Key Factors That Drive the Impressions of Online Emerging Technology Narratives)
2024 NOV 21 (NewsRx) -- By a News Reporter-Staff News Editor at Information Technology Daily -- Fresh data on information technology are presented in a
Article Description
Social media platforms play a significant role in facilitating business decision making, especially in the context of emerging technologies. Such platforms offer a rich source of data from a global audience, which can provide organisations with insights into market trends, consumer behaviour, and attitudes towards specific technologies, as well as monitoring competitor activity. In the context of social media, such insights are conceptualised as immediate and real-time behavioural responses measured by likes, comments, and shares. To monitor such metrics, social media platforms have introduced tools that allow users to analyse and track the performance of their posts and understand their audience. However, the existing tools often overlook the impact of contextual features such as sentiment, URL inclusion, and specific word use. This paper presents a data-driven framework to identify and quantify the influence of such features on the visibility and impact of technology-related tweets. The quantitative analysis from statistical modelling reveals that certain content-based features, like the number of words and pronouns used, positively correlate with the impressions of tweets, with increases of up to 2.8%. Conversely, features such as the excessive use of hashtags, verbs, and complex sentences were found to decrease impressions significantly, with a notable reduction of 8.6% associated with tweets containing numerous trailing characters. Moreover, the study shows that tweets expressing negative sentiments tend to be more impressionable, likely due to a negativity bias that elicits stronger emotional responses and drives higher engagement and virality. Additionally, the sentiment associated with specific technologies also played a crucial role; positive sentiments linked to beneficial technologies like data science or machine learning significantly boosted impressions, while similar sentiments towards negatively viewed technologies like cyber threats reduced them. The inclusion of URLs in tweets also had a mixed impact on impressions—enhancing engagement for general technology topics, but reducing it for sensitive subjects due to potential concerns over link safety. These findings underscore the importance of a strategic approach to social media content creation, emphasising the need for businesses to align their communication strategies, such as responding to shifts in user behaviours, new demands, and emerging uncertainties, with dynamic user engagement patterns.
Bibliographic Details
Provide Feedback
Have ideas for a new metric? Would you like to see something else here?Let us know