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Influence of perceived risk dimensions on e-shopping behavioural intention among women—a family life cycle stage perspective

Journal of Theoretical and Applied Electronic Commerce Research, ISSN: 0718-1876, Vol: 16, Issue: 3, Page: 320-355
2021
  • 48
    Citations
  • 0
    Usage
  • 243
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    48
    • Citation Indexes
      48
  • Captures
    243

Article Description

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.

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