R&D, advertising and firms' financial performance in South Korea: Does firm size matter?
Sustainability (Switzerland), ISSN: 2071-1050, Vol: 11, Issue: 14
2019
- 22Citations
- 63Captures
- 1Mentions
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Article Description
Advertising and research and development (R&D) are two engines for firms to obtain competitiveness and improve profits. This study develops a system of equations to investigate the overall relationships among R & D, advertising and financial performance across firm sizes. Data from Korean listed firms have been used during 2012-2016. First, our results show that R & D and advertising are complementary in South Korea. Second, for large firms, advertising is positively and significantly associated with financial performance, and the R & D expenditure has no significant influence. Finally, R & D and advertising expenditures have a negative impact on the financial performance of small firms. An additional analysis is conducted to examine the duration of R & D and advertising. Our results from Korean listed firms contain important implications for academia as well as practitioners.
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