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R&D, advertising and firms' financial performance in South Korea: Does firm size matter?

Sustainability (Switzerland), ISSN: 2071-1050, Vol: 11, Issue: 14
2019
  • 22
    Citations
  • 0
    Usage
  • 63
    Captures
  • 1
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    22
    • Citation Indexes
      22
  • Captures
    63
  • Mentions
    1
    • News Mentions
      1
      • News
        1

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Article Description

Advertising and research and development (R&D) are two engines for firms to obtain competitiveness and improve profits. This study develops a system of equations to investigate the overall relationships among R & D, advertising and financial performance across firm sizes. Data from Korean listed firms have been used during 2012-2016. First, our results show that R & D and advertising are complementary in South Korea. Second, for large firms, advertising is positively and significantly associated with financial performance, and the R & D expenditure has no significant influence. Finally, R & D and advertising expenditures have a negative impact on the financial performance of small firms. An additional analysis is conducted to examine the duration of R & D and advertising. Our results from Korean listed firms contain important implications for academia as well as practitioners.

Bibliographic Details

Jian Xu; Feng Liu; You Hua Chen

MDPI AG

Computer Science; Social Sciences; Energy; Engineering; Environmental Science

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