Once in a Season – The Pragmatic Function of Fuck in “BoJack Horseman” TV Show
Galactica Media: Journal of Media Studies, ISSN: 2658-7734, Vol: 5, Issue: 1, Page: 15-32
2023
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New Research on Mass Media from University of Gdansk Summarized (Once in a Season - The Pragmatic Function of Fuck in "BoJack Horseman" TV Show)
2023 MAR 14 (NewsRx) -- By a News Reporter-Staff News Editor at Daily Marketing News -- Fresh data on mass media are presented in a
Article Description
This article investigates the use and pragmatic functions of the swear word fuck in the “BoJack Horseman” produced by Netflix and bridges the gap in the linguistic research on this particular TV show. Incorporating corpus linguistics tools, the BoJack Horseman Corpus was compiled and the lemma fuck has been investigated and analysed from the multimodal perspective. It occurs six times, just once per every season of the show, every time when the interlocutor expresses strong emotions, usually towards the eponymous character. The use of a swear word provides a vent for anger, disappointment, or surprise and creates an extralinguistic narrative frame, due to its economic use by the writers of the show.
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