Customers training and its relation with intention to use internet banking
Revista Brasileira de Marketing, ISSN: 2177-5184, Vol: 15, Issue: 5, Page: 665-668
2016
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
The number of users of internet banking in Brazil has grown very fast in recent years, reaching more than 37 million (Febrabran, 2013). This system is an excellent tool for reducing bank queues, but the total users, only 20% make their financial transactions over the internet, the rest uses only for queries. Based on these data and in order to enlarge the use of the system, this study seeks to identify the impact of training on internet banking on the intended use of that mediated by risk perception, by trust and perceived ease of use system. A descriptive / quantitative research data collection via online questionnaire was conducted. The results showed significant values for both mediating variables and allowed to conclude that the training internet banking expands the intended use indirectly, by reducing the perception of risk and increased ease of use and perceived confidence.
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