ASSESSMENT OF PRODUCT COMPETITIVENESS OF TERRITORIAL DEPARTMENTS OF SOUTHWEST STATE ENTERPRISE

The competitiveness of product being offered is very important for company's competitiveness and successful business development. In Bulgarian forestry the main product is timber. It provides more than 85% from the revenues of state enterprises (DP), which are established with art. 163 from Forest Act (ZG), for management of state forest territories. Because of that the goal of this paper is to offer and verify practically applicable approach for complex quantitative assessment of competitiveness of timber, which is realized from territorial departments (TP) of DP. In current study the assessment of timber competitiveness is done on the basis of quality and price. Criterion for the quality of production is the maximum realized quantity of timber from the respective category and tree species. On the basis of the two sub-indicators, which are transformed from named to unnamed values through the classical standardization formula and linear ordering towards point-pattern in two-dimensional space is done ranking of TP - state forestry ranges (DGS) and state hunting ranges (DLS) of Southwest State Enterprise (UZDP) Blagoevgrad in terms of competitiveness of deciduous firewood sold from temporary storage in 2018.