Cottagecore and Rural Gentrification

The internet has become filled with images of stone cottages covered in ivy, sepia-tinted tea parties abundant with home-baked pastries, women in peasant dresses trailing their fingers across tall grasses, and flower bouquets set into mason jars. Each of these scenes is categorized under the aesthetic of “cottagecore,” which is growing in popularity. This aesthetic movement draws upon people’s desires for simplicity and a nostalgia for a pre-industrial lifestyle. However, an unexamined consequence of this idyllic fantasy is the subsequent gentrification of rural communities. Gentrification is the process of funneling capital into low-income neighborhoods to make them more attractive to middle and upper-class consumers, often displacing previous low-income residents. This process is most often associated with cities, but over the past few decades, it has spread further out from the urban center.