No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Journal of Consumer Research, Forthcoming
2010
- 1Citations
- 2,985Usage
- 2Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Paper Description
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. After manipulating fluency by varying font or number of thoughts recalled, fluency increased confidence for people processing at lower construal levels, but it decreased confidence for those processing at higher construal levels. Construal level does not affect the persuasiveness of consumers’ thoughts, supporting the hypothesis that it is the interpretation of fluency experienced during judgment, not the thought content, which leads to the moderating effects of construal level.
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