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Self-Publishing an Electronic Casebook Benefited Our Readers -- And Us

Washington Journal of Law, Technology & Arts, Vol. 11, No. 49, 2015
2015
  • 0
    Citations
  • 6,032
    Usage
  • 2
    Captures
  • 16
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Usage
    6,032
    • Abstract Views
      5,636
    • Downloads
      396
  • Captures
    2
    • Readers
      2
      • SSRN
        2
  • Mentions
    16
    • Blog Mentions
      15
      • 15
    • News Mentions
      1
      • 1
  • Ratings
    • Download Rank
      155,906

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Paper Description

Self-publishing our electronic casebook, Advertising and Marketing Law: Cases & Materials, wasn’t some grand ambition to disrupt legal publishing. Our goal was more modest: we wanted to make available materials for a course we strongly believe should be widely taught in law school. Electronic self-publishing advanced that goal in two key ways. First, it allowed us to keep the price of the materials low. Second, we bypassed gatekeepers who may have degraded the casebook’s content and slowed the growth of an advertising law professors’ community.

Bibliographic Details

Eric Goldman; Rebecca Tushnet

casebook; ebook; advertising; marketing; law; self-publishing; textbook

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