Giving a Little to Many or a Lot to a Few? The Returns to Variety in Corporate Philanthropy
SSRN, ISSN: 1556-5068
2018
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
We examine the returns to specialization versus variety in corporate philanthropy. Acknowledging the theoretical rationale for both a specialist and a generalist approach to philanthropy, we take a question-driven, abductive approach and find a robust positive association between philanthropic variety and firm profitability for donations by large US public corporations from 2003 to 2011. This association holds for variety across causes but not within causes, is stronger for non-local giving and giving by diversified firms, and weaker for firms whose donations may face greater scrutiny. These findings are consistent with a moral hazard explanation whereby firms take advantage of the relatively inelastic support for philanthropy within a cause area by strategically spreading their donations across a wide range of supporter interests, thus maximizing profits.
Bibliographic Details
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85114840283&origin=inward; http://dx.doi.org/10.2139/ssrn.3264902; https://www.ssrn.com/abstract=3264902; https://dx.doi.org/10.2139/ssrn.3264902; https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3264902; https://ssrn.com/abstract=3264902
Elsevier BV
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